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Keeping Tabs on Atlanta | ||
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Alls fare in love and war | ||
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Atlanta’s 150 shiny yellow Checker cabs efficiently carry thousands of people every day to jobs, appointments, and the airport, usually without incident. But when long-time drivers gather in the back lot of the Checker Cab Company on Trabert Street, they can tell some stories. Waymon Dabney is in his 30th year as a Checker driver. He talks about Mary, who would ride around for hours, changing her mind every few miles about where she wanted to go. Fortunately, she had plenty of money. Then. there was the intoxicated fare who insisted he wanted to go to Alabama. The driver put him in a cab, put the car up on a lift, and spun the wheels for a couple hours until the passenger sobered up. A few robbers have even called a Checker cab for a getaway car. When the unsuspecting driver sees four or five police cars in pursuit, he knows there’s trouble. At least once a dye bomb planted in a bag of stolen money went off in a Checker cab. R.F. Hewatt Sr., one of eight sons of a sharecropper, started the Checker Cab story over 50 years ago. R.F. came home from the war in 1947 and bought a 1941 Plymouth, his first cab. Soon after R.F. Hewatt Sr. got started, he took on a partner. Their telephone was connected directly to the telephone pole. When a customer placed a call for a cab, someone went out to the telephone pole and took the call. When they had 15 cars, R.F. wanted to put radios in the cars. His partner wasn’t ready for that, so they flipped a coin, and the winner bought out the loser. R.F. won. R.F. Sr. used to go to the Checker Cab factory in Kalamazoo himself to buy its famous roomy cabs and drive them back to Atlanta. Soon they won the right to use the Checker name. R.F. Sr. had connections. A photo hanging on the office wall shows R.F. a National League umpire, calling Willie Mays safe on base. This side job led to providing cars to lots of baseball folks. It was a major milestone when the company became self-insured in 1967. Unfortunately, the week after this bold step, one of their drivers took his fare directly to Peachtree-DeKalb airport, so directly that he ran into the side of a small plane and broke its wing off. When the plane’s owner called, R.F. Sr. said, “Mister, you don’t know it, but you just went into the cab business.” The company survived that setback and the Hewatt's became good friends with the plane’s owner. In 1963 R.F. Jr. became the first of the Hewatt boys to work full time for the company. The company had about 40 cabs then, and really started to grow around 1970. R.F.’s sons, R.F. Jr. and Charles, grew the business to over 200 cars. Their sister, Joyce Hewatt Ledford, works in the office part time, and her husband Homer Ledford is shop foreman. |
R.F.’s son Rick and Charles’s son Brian started in the
business as soon as they were old enough to pump gas and wash cars. Rick
is now general manager, and Brian is fleet manager. “We could have been
bought out a thousand times,” said Charles, “but we wanted to keep
the company in the family. ”The biggest advance in technology was
computerized dispatching, which set Checker apart from other taxi
companies. Rick, a business administration major with a minor in
computers, enjoyed mechanizing things. “We got our first computer from
Radio Shack in 1983 for about $3000,” Rick recalled. The natural
gas-powered Crown Victoria's that comprise 30% of Checkers’ Ford fleet
also distinguish the company. Change over the years is also reflected in
the corps of drivers. “Until 1965, we didn’t have a black drive-in’
Charles recalled. “Then we started hiring black and white. Now we have
very few American born drivers.” In the early 1980s many came from Iran,
now they are largely Nigerians. They usually speak English well and are
more educated than the average driver. At one time the company had 10
drivers with masters degrees. They come to the U.S. to study here and then
find it hard to get a job in their chosen field “At first it seems a
comedown,” said Charles, “but they finally come around. They see that
the taxicab business is a good business.” About 80 percent of Checker
drivers are independent operators leasing their recent model cars from the
company for a weekly fee. They are trained by the company and maintain
company standards. “1 love driving a cab,” says veteran driver Waymon.
“1 make good money and I meet a lot of interesting people. If you don’t
learn public relations driving a cab, you never will.”
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Atlanta
Checker Cab 563 Trabert Ave., N.W. Atlanta, Georgia 30309 Office Phone (404)351-8255 - web page ext. 115 |
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(corporate accnts. ext. 113, employment ext. 100) |
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FAX (404)351-1937 |